Is your business
a "Star Principle" business?

A Star Business is one with an overwhelmingly high chances of success, based on the ingenious formula in Richard Koch's book "The Star Principle." Richard used the Star Principle formula to grow his fortune from $4 million to over $200 million in 23 years, successfully taking 8 companies out of 16 to blazing success. His 50% success rate is unheard of in a world where Venture Capitalists are thrilled to bat 10%. Answer these twelve questions and discover your score:

1) How much has your business grown in the last 12 months?

Pre-revenue
Business is down
0-10%
11-20%
21-99%
100-300%
over 300%

2) Are you THE leader in your niche?

No
Hard to Tell
Arguably
Definitely

3) Does your Unique Selling Proposition sharply differentiate you from all others?

No
To a Degree
Definitely

4) Is your product or service MUCH simpler and/or clearly more useful & elegant than any competitor?

No
Somewhat
Yes

5) How fast is your niche growing per year?

Under 10%
11-20%
Faster

6) How do your profit margins compare to the competition?

Lower
Same
Higher

7) Have you built an enthusiastic customer fan base that is identifiably different from the main market?

No
Possibly
Yes

8) Compared to my closest competition, my product costs:

0-20% less
21-30% less
31-40% less
40-49% less
Over 50% less

9) My Market is:

Very finite – no matter how good or affordable the products get, demand is inherently limited
Expandable – the better & cheaper products get, the more people consume

10) Demand in my niche is:

Level
Increasing
So strong, even mediocre players are flourishing

11) Ease with which I can mass-produce my product

There is an absolute fixed supply of what I sell (famous heart surgeon or old cathedral)
My product can be replicated instantly (software, media content)
My product can be replicated with expense and difficulty (automobile, skilled technicians, live events)

12) Ease With Which Others Can Replicate My Product.

Others can copy easily (MP3 file)
Others can copy with some difficulty (phone charger)
Others can copy with significant difficulty (automobile)
Almost impossible to replicate (Google, Amazon, old cathedral)

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